Free Excel spreadsheet · English + Hinglish
Cost-Per-Lead Calculator Spreadsheet (Free Excel Download)
Do you know what one closed deal costs you? This spreadsheet turns your ad spend, leads, visits and closures into clear numbers. Fill in your own figures and it calculates cost per lead, cost per qualified lead, cost per visit, cost per closure, conversion rates and return on spend.

What is inside
- An input sheet for spend, leads, qualified leads, visits or demos, and closures
- Live formulas for cost per lead, per qualified lead, per visit and per closure
- Lead-to-visit and visit-to-closure conversion rates
- Return on spend from your revenue per closure
- A monthly tracker to compare months
- A How-to-use sheet
Who should use it
- Business owners running paid lead generation
- Marketing managers reporting results
- Agencies tracking performance per client
How to get it
- Fill in your name, number and email.
- Choose English or Hinglish.
- The file arrives in your inbox. Use it the same day.
Stop losing leads. Start with a free CRM.
The Optimized Leads CRM is free to start. Capture every lead, assign it, set follow-up reminders and see what is working. Need something specific? We can customize the CRM to your requirements: pipeline stages, fields, lead sources, roles and reports.
Frequently asked questions
More free resources

Lead Ad Setup Checklist
Check account, tracking, audience, creative, form and follow-up before you spend on ads.
Get it free →Lead Tracking Sheet
Track every lead through your pipeline with stages, follow-up dates and an overdue highlight.
Get it free →
CRM Guide: Why and How to Use It
What a CRM is, why it helps and 6 steps to use it so no lead is ever lost.
Get it free →Questions? Reach us on +91 7024110269 · info@optimizedleads.in · optimizedleads.in · Indore, India
