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Free Excel spreadsheet · English + Hinglish

Cost-Per-Lead Calculator Spreadsheet (Free Excel Download)

Do you know what one closed deal costs you? This spreadsheet turns your ad spend, leads, visits and closures into clear numbers. Fill in your own figures and it calculates cost per lead, cost per qualified lead, cost per visit, cost per closure, conversion rates and return on spend.

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Cost-Per-Lead Calculator: free Excel from Optimized Leads

What is inside

  • An input sheet for spend, leads, qualified leads, visits or demos, and closures
  • Live formulas for cost per lead, per qualified lead, per visit and per closure
  • Lead-to-visit and visit-to-closure conversion rates
  • Return on spend from your revenue per closure
  • A monthly tracker to compare months
  • A How-to-use sheet

Who should use it

  • Business owners running paid lead generation
  • Marketing managers reporting results
  • Agencies tracking performance per client

How to get it

  1. Fill in your name, number and email.
  2. Choose English or Hinglish.
  3. The file arrives in your inbox. Use it the same day.

Stop losing leads. Start with a free CRM.

The Optimized Leads CRM is free to start. Capture every lead, assign it, set follow-up reminders and see what is working. Need something specific? We can customize the CRM to your requirements: pipeline stages, fields, lead sources, roles and reports.

Frequently asked questions

No. We do not publish benchmark costs because they change by city, offer and season. The sheet works with your own data.

Questions? Reach us on +91 7024110269 · info@optimizedleads.in · optimizedleads.in · Indore, India